Market Development

Administered by: Forestry Innovation Investment
Program web site: http://www.bcfii.ca/

Market Development programs are administered by Forestry Innovation Investment (FII). British Columbia’s forest sector is the backbone of the province’s economy, supplying high quality products to markets around the world. All of this occurs through sustainable practices that protect the rich bio-diversity of the forest. FII is a government agency that supports the forest sector documenting BC’s environmentally progressive forest management, promoting product development and fostering international markets.

The prosperity of the BC forest industry is dependent on continuing demand for our products in world markets. Approximately 85% of our forest products are exported to customers in the United States, Japan, Europe and other countries. The prosperity of our forest sector, and our province, depends on maintaining and building demand for our products in these world markets, markets that are becoming increasingly complex and competitive.

Forestry Innovation Investment Ltd. (FII) was established in March, 2003, with a mandate to:

• Help maintain, build and diversify market opportunities for BC’s forest products;
• Help break down trade and market barriers to ensure opportunities for BC wood;
• Work with the forest industry to position BC as a global leader in sustainable forest management; and,
• Help ensure the forest sector, through strong international sales, continues to be
  a leading contributor to the BC economy.

FII delivers on its goals through formal arrangements with industry associations, academic institutions and other organizations, engaging external consultants and its own expertise.

For more information on the FIA-Market Development Program, visit http://www.bcfii.ca/.